
Mission StatementTo help people preserve and protect their financial security against financial loss due to unsuitable financial advice.
Core Beliefs
The public is entitled to the highest quality of financial planning and investment advice possible from financial planners, investment advisors, and other financial professionals.
Financial planners, investment advisors, and other financial professionals have a duty to:
- provide the public with the highest quality of financial planning and investment advice possible;
- always put the client's interests first;
- only make investment recommendations that are suitable for a client given the client's investment objectives, financial needs, and personal financial situation;
- perform the due diligence necessary to ensure the suitability of all investment recommendations, as well as the consistency between recommendations made and the implementation of such recommendations.
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